How do great leaders inspire please? how do we buy, start businesses, hire people.
Simon says: it´s based on our brain activities, the WHY is the trigger
Simon Sinek TED talk, watch also out for the law of diffusion of innovation, awesome!
my ver cryptic notes:
-what am I buying: based on neo cortex, rational, language
-how and why am I buying: limbic system. cause for emotions, behaviour, gut decisions, not language. the mother of "it doesn´t feel right".
-how do you drive people to buy something. how do you hire. not the best people on paper who come in for the pay check. not the most rational product.
It goes deep into the WHY that triggers.
Watch the video and be in awe, hopefully. I need to rummage on this.
Hugs to all of you.
Bridget
